What Impacts Socially Responsible Consumption?

This study examines factors related to socially responsible consumption based on a sample of 636 Spanish consumers. The results indicate that socio-demographic such as sex, age, education level, and economic activity affect consumption. In addition, it was found in order assess the antecedents is necessary specify type consumer behavior (for example, purchasing specific products or initiatives against purchase certain products). It perceived efficacy, affective commitment, materialism explain different levels variance Purchasing cause-related most influenced by commitment efficacy. Materialism affects motivated firm volume finds referents responsibility consumers adopt can be explained independently. conclusion, with aim supporting more sustainable society, need for studies anti-consumption behaviors an instrument sustainability stressed.